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Podcast & Business Education For Creators

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We’ve all been burnt by a poor sales experience. We’ve all been burnt by a poor sales experience. It probably doesn’t take too much effort to recall an experience you’ve had with a salesperson who was too pushy, a little sleazy, and wouldn’t take “No” for an answer. That experience probably left you wanting a shower after it was over. 😩😒 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now you’re a creative business owner and selling is a part of the deal. Logically you know that selling is necessary but you’re so afraid of becoming a pushy salesperson. So much so that your desire not to be a bad salesperson has made you resent selling altogether. You rarely sell or push your offers because you don’t want to be “that guy”. 😳 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Listen, I get it! If you don’t have the right mindset about selling, it can feel very uncomfortable or “too sales-y”. A lot of creators really struggle with selling and it limits their ability to grow their business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s change that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In this episode, I’m digging into how to embrace selling as a creator. Selling doesn’t have to feel icky, create guilt, or cause shame. That’s why I’m sharing a few tips to help you reframe how you think about selling so that you can learn to embrace it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🎧 Listen on your favorite podcast app, by clicking the link in my bio, or visiting pimpyourbrilliance.com/118. #pimpyourbrilliance
Are you ready for a new lesson in the Brilliant Bi Are you ready for a new lesson in the Brilliant Biz Bootcamp series? 😁 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today is lesson #2 and I'm talking about money, specifically how to find your 'enough' number so that you can set financial goals that make sense for your business. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What is your enough number? 🤔 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 📌 Your “enough” number is the amount of money that you need to cover basic living and business expenses. In entrepreneurial circles, this number is referred to as MVI (minimum viable income). ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Knowing your “enough” number is important because it’s probably significantly less than any of the multi figures the internet is encouraging you to chase. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Most new creators feel overwhelmed by the idea that their business should be able to cover all of their living expenses but haven’t actually defined what that amount is. Like most fears, naming and acknowledging them makes them less scary. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead of chasing those figures, why not focus on what would be enough for you? That's really the financial goal you should be chasing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I did a full breakdown of the process over on this week's episode of #PimpYourBrilliance 🎧. I even created a bomb 💣 spreadsheet to help with calculations so that you can play around with the numbers. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Listen in your favorite podcast app, by clicking the link in my bio, or visiting pimpyourbrilliance.com/117.
Today I'm excited to kick off a new 4 week podcast Today I'm excited to kick off a new 4 week podcast series called Brilliant Biz Bootcamp designed to teach you a concept that is essential in monetizing your creative business. Each week you will walkway with actionable takeaways and a related resource for further exploration. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ First up on your syllabus... learning how to define your audience.📝 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Everything you do in your business comes back to your audience. As a matter of fact, having a clearly defined audience sets the foundation for your business to be successful. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Defining your audience helps you… ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Create content that attracts your ideal customers🧲 2. Develop products or services that speak to their pain points🎯 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The more generic and broad your audience is, the harder it will be to attract the right people and show that your business has a solution for them. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ This is where a lot of creators get stuck.😩 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ They want to cast a wide net with their audience and believe that focusing on a specific group of people leaves too many others out. This is completely false and a big mistake!🙅🏽‍♀️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Instead you need to get specific about who you're targeting by defining your audience demographics. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I covered this and more over on this week's episode of #PimpYourBrilliance. Listen in your favorite podcast app, by clicking the link in my bio, or visiting pimpyourbrilliance.com/116.
But do you even budget? So you probably saw the w But do you even budget? So you probably saw the word budget and audibly groaned. I get it but hear me out. You need a budget. Seriously! Over the past 2.5 years I've taken a deep dive into understanding my personal finances and I have paid off nearly $60k in debt in the process. A big part of my success was understanding how my money was moving by using the You Need A Budget system. I'm not exaggerating when I tell you learning how to budget has changed my life and my finances. I want to pay it forward + I promised my Grandma Coffee that I would. On Thursday, July 29th at 8 pm EST, I'm teaching a free workshop on You Need A Budget aka YNAB. In this 1 hour workshop, I'm going to give you a crash course in setting up your budget using the 'You Need A Budget' system. I'll cover the 4 rules of budgeting, YNAB basics, how to maintain your budget on a daily basis, creating targets, and using credit cards. My goal is to empower you to take control of your finances. If you're someone who has tried budgeting but couldn't get it to stick, come learn YNAB with me. Registration link in my bio. #pimpyourbrilliance
In honor of Mental Health Awareness Month, I wante In honor of Mental Health Awareness Month, I wanted to share a bit about my recent ADHD diagnosis.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Yup! You read that correctly. At my big age of 37, I've been diagnosed with inattentive ADHD.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I would have never thought to seek an evaluation without reading about the experiences of other women online who have been diagnosed later in life.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ For the first time, I have an explanation for why I think, work, and create the way that I do. It was eye-opening to learn that I'm not a serial procrastinator, lazy, or "just didn't want it bad enough".⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At this point, it has been about 2 months since my diagnosis. I'm finally starting to settle in and figure out what type of supportive structures I need to have in place to continue growing my business while creating my best work.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ On the podcast this week, I'm sharing my experience with ADHD in hopes of destigmatizing the condition. It's really common but severely underdiagnosed in women.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ I also want to bring awareness about ADHD to other creative entrepreneurs who might be struggling, know something is off but can't figure out what it is.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Check out episode 113 of #PimpYourBrilliance 🎧. Find it on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app.
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