Month: July 2015

In the previous post, I dished about email marketing basics, the phases of an email strategy and the types of emails you can send. If you haven’t read it I suggest you start there. Today we are talking about creating an email strategy friends. Developing your email content strategy isn’t dramatically different from creating a blog […]

Email marketing seems to be the small business unicorn. Everyone knows that they should have an email list (You know this, right?) but most aren’t sending anything. It’s a shame because if someone took the time to join your list chances are that they want to hear from you. Don’t disappoint your subscribers by not […]