Today’s episode is pretty special because it was 12 years ago that I filed the articles of organization with the state of Florida and made my business official by making it an LLC (a limited liability company). I did that all the way back in April 2009. Fast forward to April 2021, a whole 12 […]
There are many schools of thought when it comes to pricing.
Some creative entrepreneurs offer lower prices, while others prefer a premium pricing structure. What if you could do both?
Well you can by using a visual tool called a value pyramid.
In this episode, I’m spilling the beans about value pyramids. I’m sharing what a value pyramid is, the benefits of using one, and how it can help increase your business income.
Episode 107 Transcript How much should I charge? Am I charging enough? Should I discount my price? Pricing is a huge pain point for creative entrepreneurs. It’s the difference between being overworked and underpaid instead of a thriving entrepreneur. In this episode, I’m sharing the 5 common pricing mistakes made by creative entrepreneurs. The Truth […]
The way that you view and interact with money is probably the biggest obstacle standing between you and your ability to run a successful and profitable business. In this episode of Pimp Your Brilliance, I’m sharing 5 mindset shifts that you need to make now if you want to earn more money in your business.
I’m going to share a strategy that I use to brainstorm my content ideas. Bonus points that this strategy will make you look super knowledgeable. And that’s what you want! You want people to stumble upon your website and be so impressed that they stick around consuming your content.
In this episode, I’m sharing how to use your content pillars to generate endless content ideas.
Likes and shares are cool, but sales are the real flex. Without sales, your business isn’t a business, it’s an expensive hobby. So why do so many creative business owners focus on creating content that generates likes and shares versus sales? Marketing involves a lot of content creation. Think about it. From podcasts to emails […]